There are a variety of factors that creative service agencies must consider when pricing services.  Beyond the labor that each project requires, we must also plan for the cost of the programs we use for graphic design, media editing, music composition, and more services.  Our work often requires the usage of many different programs, as well as computers with powerful graphic cards and processors (which don't tend to come cheap).  Additionally, we allot a portion of our income for the subscriptions that keep our website and management publicly accessible.  The services we provide also require years of development in the form of unpaid training and practice, whether it be independently or at a post-secondary program.